Foxx Pops Visual Identity
For Foxx Pops, a Makhana snacking brand, I designed the logo, branding, and packaging to capture a fun, family-friendly vibe. The identity features a cheerful fox mascot in playful typography, paired with a bright yellow-green palette for energy and joy. A soft cloud backdrop adds charm, while the tagline “WHERE FUN NEVER STOPSSS...” reflects the brand’s lively, youthful spirit.
Packaging Design
Logo design
Branding
Project Overview
Client: Foxx Pops, a Makhana Brand
Industry: FMCG
Timeline: 4 weeks (2025)
My Role: Brand Designer
Foxx Pops needed a vibrant brand identity for its Makhana snacking product that would embody fun, entertainment, and family-friendly appeal. The challenge was to create something playful yet professional—memorable across packaging, merchandise, and digital platforms. I handled the logo, branding, and packaging design, developing a mascot-led concept featuring a cheerful fox character seamlessly integrated into bold, playful typography. The bright yellows and greens infuse instant joy and energy, while the cloud-shaped background adds a soft, approachable touch. To complete the look, the tagline “WHERE FUN NEVER STOPSSS...” reinforces the brand’s dynamic and spirited personality, making Oxx Pops stand out as a snack that’s not just tasty, but full of life and fun.
Logo Design
