GudFudCo
For GudFudCo, a South Indian savory and sweet brand based in Chennai, I designed the logo, branding, packaging, and website to express a warm, culturally rooted yet contemporary identity. The visual language blends traditional South Indian culinary charm with modern design, featuring friendly, welcoming typography and rich regional cues that celebrate authentic flavours. A vibrant palette inspired by festive spices and sweets adds energy and appetite appeal, while soft organic shapes bring a homely, handcrafted touch.
Logo design
Web Design
Branding
Packaging Design
Project Overview
Client: GudFudCo
Industry: FMCG
Timeline: 8 weeks (2025)
My Role: Brand and UI Designer
GudFudCo needed a distinct and flavorful brand identity that captured the essence of South Indian savory and sweet delicacies while appealing to a modern audience. The challenge was to create something culturally rich yet contemporary—memorable across packaging, merchandise, and digital touchpoints. I handled the logo, branding, packaging design, and web design, developing an identity rooted in authentic regional warmth and culinary tradition. The visual language blends friendly, expressive typography with motifs inspired by South Indian food culture, creating an inviting and recognizable look. A vibrant palette drawn from festive spices and classic sweets adds appetite appeal and celebratory energy. To complete the brand story, the tone emphasizes “Good Food, Made with Tradition”, reinforcing GudFudCo’s spirited and trustworthy personality, and helping it stand out as a brand that delivers not just taste, but a heartfelt cultural experience.
