Niraam
For Niraam, a holistic superfood company, I designed the logo, branding, and packaging to embody purity, nourishment, and modern wellness. The identity centers around a clean, organic visual system with elegant typography and a calm, earthy palette inspired by moringa greens and turmeric golds. Soft, nature-driven forms create a sense of balance and vitality, reflecting Niraam’s mission to bring ancient superfoods into contemporary living.
Packaging Design
Logo design
Branding
Project Overview
Client: Niraam
Industry: FMCG
Timeline: 4 weeks (2025)
My Role: Brand Designer
Niraam required a refined and trustworthy brand identity for its superfood product range, crafted to communicate purity, wellness, and modern nourishment. The challenge was to create a look that felt natural yet premium—something memorable across packaging, digital platforms, and health-focused retail environments.
I handled the logo, branding, and packaging design, building a nature-inspired identity rooted in clean forms and serene aesthetics. The concept centers around gentle botanical elements—subtle leaf motifs, soft organic curves, and balanced typography—to reflect Niraam’s commitment to holistic wellbeing. A calming palette of moringa green, turmeric gold, and earthy neutrals brings warmth, vitality, and authenticity to the brand.
To complete the visual language, the tagline “PURE. POTENT. NATURAL.” reinforces the brand’s dedication to delivering nutrient-rich superfoods that are as close to nature as possible. The result positions Niraam as a brand that doesn’t just offer health products, but a pathway to everyday nourishment and mindful living.
Logo Design
